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PURPOSE AND STRATEGY

Creating a Home for Success for students

By providing the right home environment for the students who come to live with us from across the globe each year, we can enable them to achieve the goals and ambitions they aspire to. 

To do this we have the right employees, culture and relationships in place.

Our 2,000 employees are committed to the delivery of our Home for Success purpose. Our strong values underpin the way they deliver, day-in, day-out. Our actions as a business are driven by insights from our employees and students, enabling us to work collaboratively with university partners. 

We have high visibility over our earnings and operate in a sector which is growing through demographic demand. Our occupancy rates are driven by a mix of contracts with university partners, private accommodation providers and direct-let sales. The marketing we do through our website and agents is enabling us to capture market share from the houses of multiple occupation (HMO) market – an area where we have seen progress in recent years. This not only provides students with high-quality homes but also frees up family housing in local communities. 

The quality, location and scale of our portfolio is a key component in our business model and long-term strategy. We align to the strongest universities, delivering solutions which work for them and support their growth ambitions. We are focusing investment on new development in London and prime regional cities. 

OUR PURPOSE 

We’re driven by our Home for Success purpose to create communities where young people thrive.   

Our purpose benefits our residents, our higher education partners and the communities we work in. 

We believe in helping young people get the best out of life. The place where they study and live together should be a home where they can grow, belong and be themselves.  

As a trusted member of the Higher Education (HE) community, we support the universities we partner with to build a brighter future for students everywhere. We offer original insights, champion student wellbeing and raise standards together.  

We’re passionate about making a positive and lasting impact on our neighbourhoods, society and the planet. Always working for the long term, we’re proud to contribute to local housing needs.

 

OUR STRATEGY

Our strategic objectives

Creating places that our customers can call home while they stay with us.

GREAT PLACE TO LIVE

Creating places that our customers can call home while they stay with us.

Great place to Work: Creating the platform for our people to do their best work, experience the career journey of a lifetime and achieve extraordinary things together.

GREAT PLACE TO WORK

Creating the platform for our people to do their best work, experience the career journey of a lifetime and achieve extraordinary things together.

Delivering long-term growth for our investors as a sustainable and resilient business.

GREAT PLACE TO INVEST

Delivering long-term growth for our investors as a sustainable and resilient business.