Applicant Index

2026 report

The 2026 Applicant Index provides a comprehensive, evidence based view of the attitudes, expectations and challenges facing students preparing to enter higher education. It shows that demand for university and the wider student experience remains strong, even as applicants take a more considered, value focused approach shaped by financial pressures and a need for greater support.
The report highlights a resilient but cautious cohort, motivated by opportunity and independence, yet facing softer confidence across areas such as finances, wellbeing and belonging.